Our Strategy | Elizabeth Finn

At Elizabeth Finn Homes, we create loving homes where those in later life can truly flourish. Our community welcomes each individual with open arms, ensuring everyone is not just cared for, but genuinely cared about.

Our five-year strategy marks the beginning of an exciting chapter. In partnership with Turn2us, we are dedicated to creating a fairer society through our unique profit-for-purpose model. Our shared commitment to community and exceptional care sets us apart.

Our Vision

To be the UK’s most loved care homes, filling later life with joy, community and kindness.

Our Purpose

We create loving homes where people in later life and those who care for them can flourish, working together for a fairer society.

Our Values

These values are more than just words – they are indicative of the foundations of who we are as an organisation. They will inform our care plans, guide our recruitment process, and shape the way we interact with each other and those around us. By embodying these values in everything we do, we set ourselves apart as a distinctive and purpose-driven organisation

Bring love

We’re always here for each other, giving and receiving meaning through warmth, kindness and compassion, treating everybody with loving care and keeping everyone’s happiness close to heart.

Welcome all

We all have something valuable to offer, so we celebrate differences and encourage individuality, in a place of community, support and respect, where everyone feels they truly belong.

Inspire more

We’re motivated by an ambitious determination to achieve more every day, creating inclusive places to live and work, spurred on by an infectious energy to help everybody feel more joy and live better.

Act with purpose

We take responsibility and do exceptional work for the most important of reasons – enriching the wellbeing of everyone we care for and giving back to the society we all share.

Our Strategy

Our Objectives

Our strategy has three overarching objectives that we want to have achieved by 2028:

To provide excellent, innovative and individualised care to more older people.
To provide outstanding and inclusive careers in care, with exemplary working conditions.
To deliver ethical and sustainable income in support of the work carried out by Turn2us

Our Strategy

Our five guiding principles:

1. EDIB. We champion equity, diversity, inclusion and belonging.

2. We uphold human rights.

3. We are environmentally conscious and ambitious in our decisions.

4. We celebrate age.

5. We amplify and uphold the work and values of Turn2us.

Read our full strategy here

”As I am currently one of the residents in an Elizabeth Finn Home, I feel honoured to be able to lend my voice in support of this ambitious strategy. As a practicing Chartered Accountant for many years, I can also appreciate the requirement to balance the need for the human kindness, love and care, with basic commercial requirements, and with a wider social purpose. While residents must come first, they can’t be supported unless our employees can feel that they, too, can thrive. This excellent strategy will lift Elizabeth Finn Homes way above the norm, and enable all residents, like me, to open a new chapter in their later lives, while allowing the company to make a real contribution to the aims of our supporting charity.”

Elizabeth Finn Resident